Assessment questions for Global Marketing Essay

Assessment questions for orbicular Marketing - Essay Examplelection of section criteria, collection of relevant information, profiling of geographical location of the consumers as per the cleavage criteria, evaluation of the appropriateness or the attractiveness of the segmentation and updating and reassigning the segment membership.Identification of the persona of global market segmentation involves the assessment of different segmentation strategies. These segmentation strategies assist global organizations to psychoanalyze the major objectives of market segmentation. These objectives consists the identification of customer needs to offer more suitable product for them, return of customer profitability by analyzing pricing process, identification of new target consumer groups, improvisation of customer retentivity and identification of growth opportunities to gather desired market share. The proper analysis of the marketing strategy pass on enable organization to adequately assess the market segmentation requirement.After identifying the major purposes, it is essential to take apart the suitable segmentation criteria. There are a number of based or methods which can be utilized to segment different global marketplace. The segmentation bases can be divided according to traditionalistic process as well as the requirement of emerging market. The traditional segmentation bases include demographic, geographic, cultural, environmental, psychographic and behavioral criteria. On the other hand, the emerging segmentation bases focuses on response elasticises and product diffusion pattern. The choice of the bases of segmentation is one of the most important factors for global market segmentation. Global organisation need to focus on the selection of the right base for their market segmentation procedure in terms of their products/ services and customers profile. The segmentation bases for global market differs due to the differences in consumers responses and product features. The selection of wrong bases of the segmentation can