Jean Paul Guode - The Queen of Seoul Essay Example | Topics and Well Written Essays - 750 words

Jean Paul Guode - The Queen of Seoul - Essay Example â€Å"So Far, So Goude† details his work from the late 1960s till the present times. The writings and descriptions are autobiographical in nature. Apart from other merits, latent humor is an aspect that is worth highlighting about his art. In the art world, he is like an octopus that grows in all directions. He arrived in the art-world like an avalanche, and specialized in its various branches. He was not an old-fashioned individual and adopted the latest trends with mesmerizing effect. The book contains 350 illustrations in full color that appeal to lovers of art in all genres and also to the commercial world. The commercial design and the advertising world will love this book as Goude has made a mark in this area by working for Lee Cooper, Cacharel and Chanel etc. The book is candidly autobiographical. To sum up the merits of the book in one sentence, the book can be compared to an artwork and the author terms it as yet another opportunity to describe his life, so far. He is the creator and the critic of the artistic achievements in his life. He terms it as the personal archaeological dig, meaning thereby he goes deep into his self-assessment and the depth of artistry in him. Though he never missed the commercial viewpoint, to him work of art was a mission, not commission. It was not just an aggrandizement to amass more and more wealth. He acknowledges the great influence his mother had on him and she was the inspiration behind his artistic pursuits and achievements. He terms her as ‘the real star of the family.’ When putting into canvas the artistic talents, a genius artist always remains in communion with his soul. True art according to Jean Paul Goude, must reflect the total personality of an artist, his strengths and weaknesses, values and obsessions. The microscopes with which one examines oneself needs to be thoroughly impartial and should not spare the societal failings, and he should never exclude himself for own shortcomings. Besi des, this book includes hundreds of little-known photographs and previously unseen drawings. I refer to the photograph of 1994 done in Paris and named ' The Queen of Seoul. When he was on working on his feature film, he was introduced to a girl named Karen, by his friend. It was love and admiration at first sight. Admiring her beauty in that first meeting he wrote, (2006) â€Å"What a lovely little character!† It was a genuine outburst of inspiration that had materialized all of a sudden-a feeling I hadn’t experienced in a very long time.† Karen proved to be his inspiration. She was a Korean, and her association kindled curiosity in him to know more about Korea. He made a thorough reading of the biography of Meungsunghwaunghoo, the last queen of Korea and a martyr of the Korean resistance against the Japanese invasion. As he continued with his study on Korea, Karen inspired him with another idea. That was about meeting the challenge of violence of Japanese invasi on, through non-violent methods, like Mahatma Gandhi, who believed and practiced non-violence. Within the limited scope of this essay, I would like to take up just one of his work. She is wearing a western crown. Her costumes are of Korean tradition. She has a sword in her right hand and baton in her left hand. She has an angry look and stares to generate fear in the mind of the viewer. Baton symbolizes the power to control. The inscription on the stand (box) below the photograph reads in Korean, â€Å"

How Postmodernity effect my work(packaging design),how does it impact Essay

How Postmodernity effect my work(packaging design),how does it impact on my practice - Essay Example This paper analyses these two concepts as well as providing a discussion on how they impact the packaging design & consumer behavior discipline. Postmodernity is basically refers to the movement of the global economy a new sophisticated information age in which the way people and consumer behave are react to different spatial and visual stimuli has changed as well as the activities society performs on a daily basis. Postmodernity implies the movement of the individual from a cognitive world into a semiotic world in which knowledge acquisition and production is manipulated by new signs and symbols (Venkatesh). Visual style and aesthetics are two attributes of importance for graphic designers creating packaging alternatives based on consumer behavior which is influenced by forces such as values, beliefs and perception; characteristics that are integral components of a postmodern society (Scott). The article Playing with Pictures, Postmodernism and Advertising discusses how postmodernity is highly influential in many of the new jobs generated by the new knowledge economy. In the packaging design business the distribution channe ls and the medium used for mass marketing purposes are connected to a single network fueled by high speed broadband information transferring systems. The ads, album covers, table setting, magazine layouts and music ideas are all tools used by designers which are associated with postmodernity (Scott). In certain parts of the world in which many professionals practice packaging design postmodernity has influenced the work of packaging designers more than in the western hemisphere. In China the effects of postmodernity were more imminent to society as a whole due to the radical internal changes in the economic, political and social systems of the country. The article Chinese Modern Design: A Retrospective depicts the social atmosphere in China and the influence of

The Role of a father. A Rogerian Argument. Is a father's participation Essay

The Role of a father. A Rogerian Argument. Is a father's participation in a child's growing up more significant in a son's or in - Essay Example It is the relationship with the father that decides daughter’s confidence in her womanhood, her identity, her relationships and her self-esteem level. It won’t be wrong to say that it is the father who builds the path of success, contentment and happiness in daughter’s life as it is he, who gives her the confidence to survive strongly and with dignity in the male dominated human society. Father’s role in child development It is a typical assumption that children become well adjusted adults if they live with same sex parent as same sex parent becomes an appropriate role model for them (Newman and Grauerholz 465). This assumption is strengthened with a research by Hosley and Montemayor (1997), who found that fathers have less contact with their daughters and engage more in activities of their sons (Lamb and Lewis 290). Larsen and Richards (1994) found that due to the communication gap with fathers, daughters remain uninfluenced by them while sons are influen ced a lot (Lamb and Lewis 290). However, a review of literature on child psychopathology by Phares (1997) revealed that even though fathers do not interact with their children as much as mothers, they still have a powerful indirect and direct impact on the social and emotional adjustments of children (Lamb and Lewis 290). This shows that fathers play an important role in the development of both, the male and the female child. ... of 2433 teenagers living with single parent, sociologists Brian Powell and Douglas Downey (1997) revealed that there is no base to the assumption that same sex parent are better as they are better suited to become appropriate role models (Newman and Grauerholz 465). In fact, they found that the chances of teenage girls becoming pregnant are more when they live with their mothers (Newman and Grauerholz 465). This proves that the assumption that same sex parents prove to be better role models for adolescents is wrong. According to Freud, daughters have an unconscious desire for their fathers and in order to resolve the conflict of the internal desire, they identify with mother’s feminine qualities and model her (Sigelman and Rider 353). This shows that daughter’s modeling of mother is not ‘natural’ but is an attempt to impress her father and to win his appreciation. In this way, it is the father who reinforces the feminine behavior in his daughter (Sigelman a nd Rider 353). According to Parke (1996), Freud’s notion that father makes an important contribution in the development of the gender based role in daughters, is confirmed (Sigelman and Rider 353). Also, acceptance and encouragement by father plays a crucial role in healthy development of daughters. Sons do not depend on fathers to develop their masculine identity. They find the masculine identity through competitive achievement and acceptance by male group (male friends, peers etc.) (Kohlberg 163). However, daughters gain confidence and strength in their feminine identity only when they are accepted and approved by male (Kohlberg 163). As father is the first male in daughter’s life, the foundation of her future male-female relationship is based on her relationship with her father (Shearin Karres 165).

Dwight Eisenhower Term Paper Example | Topics and Well Written Essays - 1000 words

Dwight Eisenhower - Term Paper Example ncomparable with other military leaders after him and it is only a few generals that were before that could possibly match his tremendous leadership skills. When he became the thirty-fourth President of the United States, his exemplary leadership skills played out as he efficiently carried out his obligation as the democratic leader of the US. As a result of the warnings of an impending war, Eisenhower was given the mantle to lead the Allied Forces in Europe as he became the Supreme Commander of the army alliance during the Second World War and the first supreme commander of the North Atlantic Treaty Organization (NATO) forces (U.S. Army Center of Military History). It should be noted that it was his adept leadership skills that availed him this opportunity. The great General Dwight David Eisenhower is one of the greatest military leaders that history has ever known as this man was right there when the world needed his great leadership qualities as he helped save the world from the tyrannical Nazi regime of Adolf Hitler and this was achieved in collaboration with other great minds like himself. Eisenhower was a great military leader that had an unparalleled leadership quality and these attributes made him go through the ranks of the United States Military at a volatile period in world history. The period before the Second World War was a critical period in the history of the world and the United States of America and indeed a man in the mould of Eisenhower was needed to save the world from the shackles of tyranny and oppression as would have been the case if Hitler had succeeded in his bid to rule the world. Eisenhower made stern decisions that had an extensive effect on the United States and the world at large. He rose from obscurity to the platform of leadership and his ability to act as a mediator between two warring parties in the political and military spheres was top notch. As a Chief of Army Staff of the United States of America in 1945, the

Influnce of greek mythology on the modern world Research Paper

Influnce of greek mythology on the modern world - Research Paper Example This corpus of materials includes a huge collection of narratives, some of which explains the origin of the world and others that detail the lives and adventures of various gods and goddess, heroes, heroines, and mythological creatures. These accounts were initially disseminated in an oral poetic tradition primarily referred to as written Greek literature in modern world. Tames (2009, p 40) notes that Greek mythology is rich in stories of heroes and heroines who were victorious, gods and goddess that quarreled frequently and also creatures that were usual and mysterious. The Greek mythology provided entertainment to the Greek people while at the same time trying to offer answers to question about how the world and human beings came into existence .This tales were very powerful and provided a great inspiration to ancient Greek arts and materials for their play. In additional, these tales provided important and valuable records of history and provide encouragement to the Greek to take pride in their cultural past that was very vibrant. Tames states that the Greek myths were traditionally passed from one generation to the other orally. Also many at times, poets were paid in order to make a recitation of poems which they had memorized. Later on, these tales were put down onto written .documents. Tames (2009, p 40) The influence of Greek mythology on modern society According to enotes.com, (2011), Greek mythology has continued to exert an extensive and profound influence on various fields on modern society for hundreds of years. The impacts of Greek mythology in today’s modern world can be noted in various areas including; language, sport, literature, psychology, Astronomy, modern Art, Films and Drama. The influence of Greek mythology in the aforementioned areas will be dealt with below in a detailed and comprehensive manner and where possible appropriate examples provided. enotes.com, (2011) Language Even though few people speak Greek language internationall y, Greek mythology has shaped English and other languages over the world. For example, the phrase â€Å"Herculean task† means a task that requires great input and effort. The drug which is known as morphine derives its name from the Greek god of sleep; Morheus.The concept â€Å"venereal disease† has specific reference to god Venus. The term â€Å"aphrodisiac†, which refers to any substance or circumstances that arouses sexual desire originates from the goddess of love In modern days, a woman who may not be beautiful can be called a â€Å"happy†, that is, a winged monster with a woman’s torso and birds feet. On the other hand, a man who is handsome is referred to as â€Å"adoris†, that is, the mortal man who was so handsome that Aphrodite goddess fell in love with him. Computer viruses known as â€Å"Trojan â€Å"have their comparison to the Greek –built Trojan horses, that were used by the Greek to gain access to Troy and end the Tr ojan war.Myth-and-mythology.com,states that the impacts of Greek mythology on language is not confined to individual words in modern world but extends to many other expression, proverbs and clinches . For example, the expressions â€Å"caught between a rock and a hard place† and â€Å"between the devil and the blue sea† both came from the tales about sailors being caught between the monsters Scylla and Charybdis of the Greek mythology.(enotes.com,2011) Some of the other commonly used expression that demonstrate the impact of Greek mythology in modern society include; on Achilles heel meaning a single fatal

Endangered Species Should Not Be Protected Essay Example for Free

Endangered Species Should Not Be Protected Essay Protection from extinction of endangered species has always been one of the more popular advocacies of environmentalists. So popular is this cause that any expression of indifference, or more than that, opposition, is certain to elicit a public uproar. This paper intends to argue against the protection of endangered species, citing three supporting arguments: (1) protection is against evolutionary theory, (2) recovery plans are vague relative to cost and time, and (3) laws pertaining to protection are biased. With regard to the first argument, the extinction of a species of flora / fauna is a natural occurrence that is necessary for the maintenance of balance in the world. Having said this, the protection of endangered species from probable extinction is unhealthy in the sense that it is an act of interference to nature’s way of upholding the natural disposition of things. Such a stand is not cruel, nor is it misguided, as most environmental advocates might propose. In fact, the statement is a practical application of the (in)famous theory of natural selection by Charles Darwin, wherein he purports that the extinction of a specie is not random nor wrong because it is an expression of the specie’s inability to survive in its current environment. This is exactly what is happening to the endangered species at present. It may be argued that Darwin’s theory is acceptable only in so far as extinction due to â€Å"natural causes† is concerned. But what is a â€Å"natural cause† for extinction? In response to this anticipated objection, let us digest the argumentation and its logic. If causes attributed to man can not be considered natural then it may be said that at present, no cause will ever be considered a â€Å"natural cause†. If there is no â€Å"natural cause† then, one can say that all incidents of extinction are unnatural. Following this line of argument we must then conclude that Darwin’s theory is therefore false, since it is implied in his work that change is constant in the environment, and with every change there is a species that is at the brink of extinction because it cannot adapt to the change. But Darwin’s theory of evolution has been proven to be true; hence, what is the most logical line of reasoning one can pursue? Since man is a species, his activities, albeit identified by environmentalists as the cause of the endangerment of species, can be construed as the â€Å"natural cause† of extinction of certain plants and animals. Hence, in â€Å"Causes of Endangerment† (Kurpis) the three major factors / causes (with a fourth one being a conjunction of minor factors such as pollution and limitations in distribution) advocates of specie protection have determined as causes of extinction due to man, namely: habitat destruction, overexploitation, and introduction of exotic species, are not â€Å"wrong† or â€Å"evil† but manifestations of the adaptation the human specie has undertaken and is undertaking. It is â€Å"survival of the fittest† at its finest. The second argument of this paper utilizes the report of the United States Government Accountability Office (GAO) entitled â€Å"Endangered Species: Time and Costs Required to Recover Species are Largely Unknown†. Succinctly put, the second point against the protection of endangered species is that time and resources which may and should have been channeled to other causes are poured into an advocacy that has no time limit and has no definite budget. Such an investment is an obvious waste of resources, resources that could have benefited the greater good. In the report, dated April 6, 2006, the GAO specified that under the Endangered Species Act, all recovery plans are required to â€Å"incorporate, to the maximum extent practicable: (1) site specific management actions, (2) time and cost estimates for completing site specific management actions, and (3) recovery criteria† (â€Å"Endangered Species†, 11). Of the 107 plans under scrutiny by the GAO, an overwhelming 73 plans had no definite time-line relative to recovery of the endangered species they represent, and of the remaining 34, 27 indicated a timetable of 10-50 years before the species are recovered (â€Å"Endangered Species†, 18). Aside from that, 87 of the 107 plans failed to indicate cost estimates (â€Å"Endangered Species†, 19) – with the â€Å"cost† here excluding other financial concerns which may be attributed to the protection of endangered species. These facts present the alarming reality in the realm of endangered specie recovery, reality which points to evident wastage of resources with unpredictable results. It is one thing to commit to a cause; funding a futile exercise of human sympathy to the brink of foolishness is another. The third and final argument of this paper states that laws pertaining to endangered specie protection and recovery are biased. As a disclaimer, the author has not had the opportunity to peruse all the laws concerning endangered species; what is meant by â€Å"laws† here is the usual steps undertaken by any government to protect endangered species, such as placing them in an enclosure and passing bills that protect them from hunting (regardless of purpose) by man. To begin, the website â€Å"www. endangeredspecie. com† provides an essay that answers the question of why endangered species should be saved. In a nutshell, the site purports that â€Å"plants and animals hold medicinal, agricultural, ecological, commercial and aesthetic/recreational value† (Kurpis) and hence, should be protected â€Å"so that future generations can experience their presence and value† (Kurpis). As previously mentioned, â€Å"protection† more often than not consists of placing a specie in a reservation, and under a security blanket of laws that defend them from being hunted for any reason. With regard to the farmer, it is but common sense to arrive at the conclusion that the maintenance of a reservation, or an enclosure is financially straining and is a waste of viable land (in the case of reservations) which can be utilized for the greater good. The main reason for protecting an endangered specie is its promise of possessing medicinal, agricultural, or any other beneficial attribute; what if the specie turns out to be â€Å"useless† after years and years of protection? The whole project, then, of protecting it because of its â€Å"promise† is reduced to being a waste of an exercise. The land and other resources used could have been channeled elsewhere. Extinction of certain species who can not adapt to change should not be regarded as injurious to nature, it is a mere natural progression in the evolutionary theory. In the consideration of natural causes to extinction we must regard all species as equal, including man. Despite the efforts of environmental advocates to either place man on a pedestal as protector or belittle man as a cause of destruction, in the natural consideration of things, man is nothing but a very successful animal in the environment. Meaning all species of flora and fauna have the natural opportunity to adapt and change as the environment requires it. If certain populations of man gain power of the land, it is not an effect of unnatural causes but a normal progression of change and survival. The acts of man are not unnatural, they are only acts using complicated tools and structures. As such, those species that can not adapt and survive are not victims but rather those that can not transition into the changed environment. Exhausting resources to protect such weak species is not only futile, as Darwin already explains that the weak will not survive, it is also reckless in that resources, limited as they are, can be allocated to more productive causes. Acts of protectionism in a false hope of finding usefulness is a gamble very similar to the lottery. While these individuals gamble resources in a blind pursuit, man and many other stronger species suffer. Works Cited Kurpis, Lauren. â€Å"Why Save Endangered Species? † EndangeredSpecie. com. 13 April 2009 http://www. endangeredspecie. com/Why_Save_.htm This is an essay that highlights principal values of flora and fauna and the reasons to which endangered species should be saved or protected. Among the reasons cited for the protection on animals are medicinal, agricultural, ecological, commercial and aesthetic value of plants and animals. Through this essay it is meant to communicate that because all flora and fauna can be found to contribute a purpose, even aesthetic, then they are useful or potentially useful and should be protected. Kurpis, Lauren. â€Å"Causes of Endangerment. † EndangeredSpecie. com. 13 April 2009 http://www. endangeredspecie. com/causes_of_endangerment. htm A discussion on the reasons for the occurrence of endangerment of species, this is a discussion of the responsibilities of man as a protector of species and as the major cause for the occurrence of endangerment. The discussion here centers on the act of man that invade the environments of fauna and flora causing an imbalance. The author claims that man is the principal cause of imbalance in the environment victimizing other species, as such the protection of such species should be the responsibility of man. U. S. Government Accountability Office. â€Å"Endangered Species: Time and Costs Required to Recover Species are Largely Unknown. † 6 April 2006. U. S. Government Accountability Office. 13 April 2009 http://gao. gov/ This report focuses on the evaluation of the laws and regulations enacted under the authority created by the Endangered Species Act of 1973. This evaluation focuses not on the successes of the act but on the efforts of protection launched under its authority and how these projects were particularly created and enacted. This report examines 107 protection plans as regards its goal, planning and achievement.

Analysing Fedex’s Historical Performance

Analysing Fedex’s Historical Performance FedEx stands for Federal Express Corporation, was founded by 28-year-old Memphis, Tennessee, native Frederick W. Smith in 1971. Smith, who was a former Marine pilot, developed his idea for an overnight delivery service through a term paper that he wrote for Yale University in an economics class. Smith felt that air freight would provide another form of employment opportunity in the aviation sector of the economy instead of making it an added service to the passengers. In his views, a company should specialize in air freight rather than making it an add-on to passenger service which would make it a more lucrative business niche. Speed was more important than cost, in Smiths view, and access to smaller cities was essential. His strategies included shipping all packages through a single hub and building a private fleet of aircraft. Company-owned planes would free the service from commercial-airline schedules and shipping regulations, while a single hub would permit the tight control tha t got packages to their destinations overnight. In making his dream a reality, Smith selected Memphis as his hub: it was centrally located and despite inclement weather its modern airport rarely closed. FedEx began its operation in 1973 with a $4 million inheritance that Smith got from his father and with a $91 million in venture capital. Service was provided in 25 cities with a fleet of 14 small Dassault Falcon aircraft and 389 employees. At this time, FedExs operations basically involved collection of packages from airports every night and taking them to Memphis, where they were immediately sorted. They were then flown to airports close to their destination and delivered by FedEx trucks the following morning. Like every normal start-up ventures, FedEx had a lot to contend with ranking from the high cost of operation and the expensive advertisement that Smith proposed. This led to a financial loss of $29 million in its first 26 months of operation thereby prompting Smiths investors to consider removing him from the helm of the fledgling company, which was rejected by the companys president Arthur Bass. Bass helped the company to improve its delivery schedules thereby made FedExs de livery volume to climb up to a point where it was profitable. Companys profit hit $8 million on sales of $110 million by 1977. This was due to the fact that FedEx had 31,000 regular customers, including giants such as IBM and the U.S. Air Force, which used it to ship spare parts. It also shipped blood, organs for transplant, drugs, and other items requiring swift transport. Expanding FedExs operation to 75 airports and 130 small cities was the major strategy effected by Smith and Bass that sparked up the companys growth. While the major airlines gave the company stiff competition on heavily traveled passenger routes, there was virtually no competition on routes between smaller cities. Its principal competitor, Emery Air Freight, used commercial airlines to ship packages, giving FedEx an important time advantage. Airline deregulation gave FedEx the much needed growth in its operations which resulted from the Smiths led legislative fight to end regulation, and a bill doing so was passed in 1977. Deregulation meant the company could fly anywhere in the United States anytime, and use larger aircraft like 727s, and using its Falcons to expand into small- and medium-sized markets. Prior to the enactment of this bill, FedEx had to fly up to eight small Falcon jets side-by-side to bigger markets when as the use of one larger jet would have saved money. Because payloads for airline operators were less than 7,500 pounds which was a major set-back for FedEx at that time but with the deregulation FedExs operational cost would reduce. The enactment of the bill prompted FedEx to go Public through the New York Stock Exchange. This move raised needed capital and gave FedEx the chance to gain back a portion of their initial investment. The raised capital was used to acquire its fleet 32 Falcons, 15 727s, and five 737s and operations was expanded. Profits for 1979 were $21.4 million on sales of $258.5 million. By late 1980 FedEx was well established and growing at about 40 percent a year. It had 6,700 employees and flew 65,000 packages a night to 89 cities across the United States. During 1980, FedEx gain more market share based on the fact that there was a decline in the reliability of the U.S. Postal Service that caused even more companies to switch to FedEx for important packages. This prompted FedEx to announce a new product that would bring it into direct competition with the U.S. Postal Service (USPS) which was the introduction of the overnight letter. This document-size cardboard envelope, which could contain up to two ounces, would be delivered overnight for $9.50 at that time. This further resulted to FedEx having the largest sales of any U.S. air freight company, unseating competitors like Emery, Airborne Freight, and Purolator Courier, which had gone into business about two decades earlier. Most companies shipped packages of all sizes using regularly scheduled airlines, and their services was not speed oriented which was the bargain power for FedEx. FedEx offered speed-oriented service and thereby won over many of the markets customers. This self led action forced other operations in the industry to copy FedEx operational strategy. Emery copied FedExs strategy, buying its own planes, opening a small-package sorting center, and pushing overnight delivery. Airborne also entered the small-package air express business. United Parcel Service of America (UPS), the leading package-shipper by truck, moved into the air-express business in 1981. The USPS began heavily marketing its own overnight-mail service after FedExs Courier-Pak began eating into its revenues. FedEx, the market leader in the America overnight package-delivery industry would be strict competitor of DHL Worldwide Courier Express Network with its entry into overseas services. To this effect FedEx made its first acquisition, Gelco Express, a Minneapolis-based package courier that served 84 countries in 1984. Hoping to recreate its U.S. market dominance overseas, the company made further acquisitions in Britain, the Netherlands, and the United Arab Emirates. Also UPS also began building a competing overseas system. Price control was the major strategic interplay in the 1990s between key industrial players.UPS are key player in the U.S. market introduce volume discount, a strategy that its previously resisted. In response to this, FedEx began company-wide cost-containment policies to reduce waste and overhead, as well as gain increased efficiency in meeting the needs of its customers.. Even with its cost-cutting measures, employee-related expenses rose when FedEx became mired in over two years of contract negotiations with the Air Line Pilots Association (ALPA). The huge salaries and benefit packages were not enough to keep the threat of unionization at bay, which ultimately resulted in the 1996 unionization of FedExs 3,100 pilots. National Labor Mediation Board resolves this because leading analysts doubted ALPAs continued influence over FedEx budgetary policy. Aggressive international expansion was deployed by FedEx through acquisition of some companies in the same line of business operations. This aggressive expansion was witnessed throughout 1999 till date. 2.2 FEDEXS PROFILE 2.2.1 FEDEXS ORGANIZATIONAL STRUCTURE The above diagram shows the top management position within the FedEx Corporation. Each of this above list management position functions as a separate entity based on the fact that FedEx corporation has three different basic line of businesses and in that regard the presidents of FedEx freight, FedEx ground and FedEx express have additional personals in charge various operations. A more detail descriptions of these lines of businesses shall be covered in the following sections. 2.2.2 MAJOR LINES OF BUSINESS. FedEx Corporation has undergone different stage of development which involves change of name, acquisitions of different companies before finally being name as FedEx. It was through these developmental stages with strategic acquisition that actually helped FedEx to develop it lines of businesses. FedEx Corporation includes the following business segments which functions as a separate entity of its own; FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks and FedEx Services But all these business segments function as a whole under the FedEx Corporation. FedEx Express was the first and solely lines of business operation that FedEx Corporation ventured into when it started operations. FedEx Express was then over seeing all the operation of the corporation as whole. In order to function as a market leader in the globe market, FedEx Express acquired various companies. Some of FedEx Express acquired companies from 1999 are as follows  [2]  , 1999 FedEx Marketplace launches on fedex.com, providing easy access to online merchants that offer fast, reliable FedEx express shipping. Federal Express launches its EuroOne Network, opening a hub at Roissy-Charles de Gaulle airport. FedEx Corp. acquires Caribbean Transportation Services. 2001 FedEx Express and the U.S. Postal Service forge a public-private alliance. FedEx Express provides air transportation of some U.S. mail and places FedEx Drop Boxes at post offices nationwide. 2007 FedEx Express builds its service capabilities in Europe by acquiring UK domestic express company ANC (later re-branded FedEx UK) and Flying-Cargo Hungary Kft, now a wholly-owned operation in one of Eastern Europes most dynamic markets. FedEx Express expands its presence in India with the acquisition of Prakash Air Freight Pvt. Ltd. (PAFEX). FedEx Ground began operation in 1985 which was then registered with the name Roadway Package System (RPS). This later became Caliber System Incorporation in 1996. The company was the first in the ground shipping business to use bar coding and automated sorting system and tracking system to help customers get relevant information about their packages. FedEx ground was formed as a subsidiary company to handle the ground delivery operation of FedEx Corporation which became effective through launching of FedEx Home delivery and a business-to-consumer service which was designed to help catalog and online retailers meet their markets  [3]  . FedEx Freight is the leading U.S. provider of next- and second-day regional, less-than-truckload (LTL) freight services. FedEx Freight is known for exceptional service, reliability and on-time performance. In 1966, Viking Freight opened its doors in 1966 as a courier service within selected areas of California and rapidly grew to be the states leading intrastate trucking carrier. By 1986, Vikings service area covered 10 western states, including Alaska and Hawaii.   In 1988, Viking became a subsidiary of Caliber System Inc. During the next ten years, Viking solidified its position as the market leader in the West and periodically expanded its reach beyond its western regional territory. In January 1998, Federal Express Corp. acquired Caliber System and created FedEx Corporation, a global provider of transportation, e-commerce and supply chain management services. Meanwhile, American Freightways (AF) was founded in 1982 by Sheridan Garrison. Despite regulatory and economic obstacles, AF quickly became the fastest-growing, independently-owned regional LTL carrier in the nation. In 1989, AF became a publicly-held corporation and by 2001 had developed a wide network of customer centers providing 100 percent direct coverage to 40 contiguous U.S. states.   American Freightways was acquired by FedEx Corporation in 2001. By combining Viking and AF, FedEx Corp. created FedEx Freight to offer one-stop shopping for LTL customers who require top-quality, highly reliable regional freight service. In June 2002, FedEx re-branded AF and Viking as FedEx Freight to accelerate growth of regional LTL freight business through a common branding system. Through a comprehensive network of service centers and with timely, accurate information systems, FedEx Freight is committed to delivering reliable, responsive LTL service throughout the U.S. and beyond.   In 2003, Caribbean Transportation Services-acquired by FedEx Corp. in 1999 and aligned to FedEx Trade Networks in 2001-was realigned as a freight-forwarding subsidiary of FedEx Freight. Caribbean Transportation Services is the leading provider of airfreight forwarding services between the United States and Puerto Rico. It provides door-to-door and airport-to-airport shipping with services ranging from next-day delivery to four-to-five-day delivery. Today, these companies make FedEx Freight the less-than-truckload shipping industry leader in the U.S. In 2006, FedEx Corp. acquired Watkins Motor Lines, a leading provider of long-haul LTL services.   Watkins was rebranded FedEx National LTL and now operates as a seperate network within the FedEx Freight segment.